Inspiring Young Minds
Through Thoughtful Play
We believe every toy is an opportunity to learn, grow, and discover. Our mission is to bring you the world's finest educational toys that spark curiosity and nurture development.
100% Safe
CE & ASTM Certified
Award Winning
Educational Excellence
Expert Curated
By Child Specialists
Parent Approved
4.9★ Average Rating
Our Story
Founded in 2015 by a team of parents and early childhood educators, Kidztime began with a simple observation: the best toys are those that children return to again and again, finding new ways to play and learn.
What started as a small collection of carefully chosen educational toys has grown into Singapore's most trusted destination for developmental play. We partner with renowned toy makers worldwide who share our commitment to quality, safety, and educational value.
Every product in our collection is personally tested by our team of child development specialists and parent reviewers. If it doesn't inspire genuine engagement and learning, it doesn't make it to our shelves.
Our Mission
To empower parents with thoughtfully curated educational toys that transform playtime into opportunities for growth, discovery, and joyful learning—because we believe the best education happens when children don't realize they're learning.
What Guides Us
Every toy is evaluated for its ability to support cognitive, physical, and emotional development at each stage.
Beyond meeting standards, we choose toys made with non-toxic materials and sustainable manufacturing practices.
We believe in fewer, better toys that grow with your child and stand the test of time—and countless play sessions.
We're here to support your parenting journey with resources, guidance, and a community that celebrates learning through play.
Why Parents Choose Kidztime
Expert-Curated Selection
Our team of early childhood educators and developmental psychologists personally evaluate every toy. We look beyond fun to ensure each product offers genuine educational value, aligning with key developmental milestones and learning objectives.
Sustainable & Safe
We prioritize toys made from sustainable materials like FSC-certified wood, organic cotton, and recycled plastics. Every product meets or exceeds international safety standards, with many featuring additional certifications for non-toxic paints and finishes.
More Than a Store
Join a community of parents who believe in the power of purposeful play. Access our library of play guides, developmental milestone resources, and expert-led workshops. Our customer service team includes trained educators ready to help you choose the perfect toys for your child's unique interests and developmental stage.
Explore Parent ResourcesWhat Parents Say
"The quality is exceptional! My 3-year-old has been playing with the wooden block set daily for months. I love that it grows with her—she's constantly finding new ways to build and create."
Sarah Lin
Mother of 2
"As an early childhood teacher, I'm picky about toys. Kidztime's curation is spot-on. Every item truly supports learning objectives while keeping play fun and engaging."
Jennifer Tan
Preschool Teacher
"The parent resources are invaluable! The play guides helped me understand how to extend learning beyond just playing. My son's problem-solving skills have noticeably improved."
Raj Kumar
Father of 1
Begin Your Child's Learning Journey
Discover toys that inspire curiosity, creativity, and a lifelong love of learning.